The Enterprise Car Rental Company

The Enterprise Car Rental Company is a privately held St. Louis, Missouri based enterprise car rental company serving customers in the U.S., Canada, Germany, Ireland, Puerto Rico and the U.K..They are also the owners of Vanguard the operator of National car and truck Rental and Alamo rent a car in North America. According to Auto Rental News, their 2006 (fiscal year ending July 31) U.S. revenue was $9.04 billion with a fleet of approximately 878,000 vehicles. The Detroit News reports [1] that Enterprise currently purchases 7% of all new automobiles sold in the United States. As of 2005, they had 5,399 "local market" locations (91% of all transactions), and 419 "airport" locations (9% of all transactions).

enterprise car rental is the largest enterprise car rental in North America, and has more than 6,900 offices. Enterprise is currently number 16 on the Forbes “500 Largest Private Companies in America” list.

Enterprise’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair or theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late 1990's, enterprise car rental also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK and Ireland.

The main television advertising campaign for enterprise car rental shows a car wrapped in paper, and features the slogan "Pick Enterprise, We'll pick you up!" Enterprise has become famous for their offer to pick up customers and bring them to the rental office.